WHAT INFORMATION DO WE COLLECT AND HOW DO WE USE IT?
We use sophisticated encryption technology and secure servers to keep your personal information (including your name, email and mailing address, telephone number, credit card information and purchase history) safe. All your ordering information is protected during transmission by using the Secure Sockets Layer (SSL), which encrypts the information that you input so that it cannot be read in transit. Other security measures include restricting access to personal data to employees who have a need to use the data and who have been trained to handle such data properly and observe confidentiality. No unauthorized access will be allowed.
Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. We may also use various mechanisms to track activity on our website, including cookies or web beacons, sometimes in connection with select partners. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information.
A web beacon is a small string of code that represents a clear graphic image and is used in conjunction with a cookie. Cookies are used to help us remember and process the items in your shopping cart. They are also used to understand your preferences based on previous or current site activity. Those information collected by these technologies to study use of our website, to refine and improve our customer service and performance, and to detect and prevent misuse or fraud. These and other technologies also allow delivery of advertising that directly relates to offers that may be of interest to you. You may also delete cookies, including those associated with web beacons, by following the directions in your browser software. If you delete your cookies, use a different browser, or buy a new computer, some functionality of the website may change, and you may need to renew an opt-out choice if you have made one.
Websites of 3rd parties
Personal Data that we collect & Purposes of Collection
LensVillage collects information such as your name, e-mail and postal address and credit card numbers that you provide to us when you place an order, when you save your information with us or when you participate in a sweepstakes, promotion or survey. We collect customer information in an effort to improve our customers shopping experience, to communicate with our customers about our products, services and promotions, and to enhance and improve the performance and accuracy of our operations and website. LensVillage may use your information collected online to process and fulfil your order. We also collect e-mail addresses at various locations within the site including when you order from the site so that we can send you any necessary e-mail messages related to your order — such as an order confirmation notice, as well as send you other information that we believe may be of interest to you. In addition, we maintain a record of your product interests, purchases and whatever else might enable us to enhance and personalize your shopping experience. We also monitor site use and traffic patterns to improve our web site design, the products and services we offer and the way in which we offer them. LensVillage recognizes that it must maintain and use customer information responsibly.
To serve you better and improve our performance, we may combine information you give us online, in our stores or through our catalogues. We may also combine that information with publicly available information and information we receive from or cross-reference with select partners and others. By combining this information we are better able to communicate with you about our products, special events and promotional purposes and to personalize your shopping experience.
Nonetheless, the provision of such personal data is voluntary. However, we may not be able to fulfill the purposes stated above or provide service to you if such data have not been provided. We may contact you to verify the accuracy of the data supplied. We will not retain your personal data longer than necessary.